Thursday, April 30, 2009

Blogs Versus Traditional Media: Divergent Weights of Issues Covered

Pew Research shows how topics diverged in terms of coverage by blogs against traditional media. Read the rest here.
What seems interesting is that since social networks have been actively competing with traditional media, the divergent weightings of topics could possibly reflect on the niches of audiences or of the interests of publishers. To which media the market evolves to could win more ad spending.

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