The Socionomics of the First Philippine Olympic Gold Medal-Thank You Manny Pacquiao

``Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government.”-Milton Friedman (1912 –2006), an American Nobel Laureate economist and public intellectual

The Olympic season is upon us.

What more is there than to speculate on whether the Philippines will attain or harvest its first ever dream gold medal. And I believe that the time is ripe where boxing among other sports will most likely deliver the goods. And mind you, we may be speaking of more than just one medal.

Although I had been an aficionado during the era of Muhammad Ali and Sugar Ray Leonard, I haven’t followed the sport enough to know the chain of events since. Candidly speaking, not even much of the recent string of triumphs by our legendary Manny Pacquiao (until this article) or of the composition of our national team for the August Beijing 2008 Games.

The online Wikipedia encyclopedia says that the Filipinos have had a disappointing record of only 5 medalists throughout the years: 2 silver-Anthony Villanueva, Featherweight in 1964 Tokyo and Mansueto Velasco, Light Flyweight in 1996 Atlanta and 3 bonzes:-José Villanueva - Bantamweight 1932 Los Angeles, Leopoldo Serantes - Light Flyweight 1988 Seoul, Roel Velasco - Light Flyweight 1992 Barcelona.

These despite some 30 world professional boxing champions past and present; the noble list of Philippine boxing greats from boxrec.com -Pedro Adigue Jr., Rene Barrientos, Bobby Berna, Rolando Bohol, Frank Cedeno, Eric Chavez, Florante Condes, Roberto Cruz, Nonito Donaire, Morris East, Flash Elorde, Luisito Espinosa, Joma Gamboa, Ceferino Garcia, Eric Jamili, Tacy Macalos, Manny Melchor, Small Montana, Rolando Navarrete, Donnie Nietes, Manny Pacquiao, Rolando Pascua, Dodie Boy Penalosa, Gerry Penalosa, Erbito Salavarria, Jesus Salud, Malcolm Tunacao, Pancho Villa, Bernabe Villacampo and Ben Villaflor.

Of course one may argue that professional boxing and amateur boxing are worlds apart. This may somehow be true but overall the incentives from the expression of social mood could be an indicator of the sport’s likely bright future.

There are 3 main factors why I think the elusive Philippine Olympic gold medal in boxing will be within reach hopefully this August at the Beijing 2008 Games:

1. Social Acceptance

Prior to Manny Pacquiao’s glory, boxing as a sport has been mostly associated with the lower levels of the social strata. Pacman overhauled this image. Today, the proliferation of boxing gyms even within the rich enclaves (yes I have seen a gym at a hotel in Ortigas) have virtually closed the gap of societal participation in the sport.

This means that with more people-regardless of the income or social class-getting connected or involved, structural support (financing, training and etc.) for the sport is expected to mount.

2. Economics of Boxing and Wider Access to Financing.

Of course boxing is not only a sport, it has become an industry.

Aside from prestige or fame, Pacman’s humongous prize earnings, plus the ancillary fees such as pay per view, advertisement or sponsorships, merchandising, appearance and others (I suspect that these have even grown more than the prized earnings) should be another incentive to draw in more participants (players, trainers, coaches, investors, financers, media coverage etc.).

Of course Pacman signifies a statistical “fat tail”, whose feat will unlikely be replicated soon. The fact that he joins the ranks of Sugar Ray Leonard, Oscar de la Hoya, Roberto Duran and Floyd Mayweather Jr. in capturing championships in four weight divisions, the Pacman has become a legend in his own right and importantly one for the WORLD sports history books. What prestige!

The point is that the economics of boxing has shown its potential rewards in both tangible and intangible aspects as powerful incentives enough to attract a larger segment of participants. The Pacman model now becomes a sizeable magnet for the industry’s growth!

In contrast, in relative terms, Billiards, another sport where the Philippines have excelled internationally, has shown similar bandwith (of social acceptance and economics), but whose incentives (not included in the Olympics, lesser degree in terms of price money or fame or world audience relative to boxing) have not been as compelling enough to generate sustainability to the same level (as seen by the diminishing billiard pool outlets). Nevertheless, we are glad to see a continuing stream of supply of world billiard champions.

And this burgeoning economics of boxing has been emblematic with the sprouting of boxing gyms nationally. In short, the industry/sport now has not only garnered the social support but a wider reach or access to capitalization.

When finance greases the wheels of the industry/sport we expect a boom to follow with attendant results.

Importantly this also shows that private initiatives and not of government (in contrast to the conventional thinking) will drive the Philippines’ realization for world boxing supremacy-and our Olympic gold(s).

3. Plentiful Supply of Talents

As we earlier mentioned the Philippines has a cornucopia of boxing talents even during times when the sport was not as socially diffused as it is today. The 20+ champions (prior to Pacman regime) and 5 Olympic medals during those scarcity times are enough credentials to state of the endemic supply of champion quality boxers.

The snowballing economics fueled by social action will improve on the scale and quality of participation aside from increasing the pool of available highly qualified candidates for the championship class.

If I am not mistaken this marks the first time in Philippines sports history where we have four simultaneous incumbent world champions as of this writing, specifically Manny Pacquiao, Nonito Donaire Jr. IBF Flyweight, Gerry Penalosa WBO Bantamweight and Donnie Nietes WBO Minimumweight. This is a testament to the progressing dynamics from a booming boxing industry.

Of course in the games there will be other factors involved such as acclimatization, conditioning, the quality of opponents, judge biases and plain ol’ lady luck…among other variables.

The important thing to remember is that the greater the caliber or quality of our players emanating from the above dynamics, materially increases the odds for the realization of the long sought after gold medal/s. To my intuition, this dream could come into fruition by next month at the Beijing games.

To our Olympians (boxing and non boxing representatives), it's time to Go for Gold!