Asia is the largest and the fastest growing region in terms of web connectivity.
That's according to the stats from comScore as shown below
(all bold highlights mine)
``In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age 15+ that accessed the Internet from a home or work location, an increase of 22 percent from the previous year. With nearly half a billion people online, the region now accounts for 41 percent of the total 1.2 billion person global Internet audience. China, home to the largest Internet population in the world, experienced a 31-percent increase to 220.8 million, making it the fastest-growing Internet country in the region. Japan saw its online population surge 18 percent to 68.3 million, while India climbed 17 percent to 35.8 million users. "
Here is the breakdown of the growth stats of each country...
Again from comScore,
“Asia is not only home to the largest Internet population in the world, but it is also one of the fast-growing,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”
To access the comScore presentation here
Let me add that web connectivity will likely enhance productivity growth and market pricing efficiency via ease of access to information thereby reducing communication, research and transaction costs.
In addition, web connectivity is likely a source of friction or can serve as deterrent against pervasive government intervention by virtue of free or liberal access to information.
With reduced government intervention web connectivity is likely to power more trade among nations.
That's according to the stats from comScore as shown below
(all bold highlights mine)
``In September 2009, the Internet population in the Asia-Pacific region reached 484 million visitors age 15+ that accessed the Internet from a home or work location, an increase of 22 percent from the previous year. With nearly half a billion people online, the region now accounts for 41 percent of the total 1.2 billion person global Internet audience. China, home to the largest Internet population in the world, experienced a 31-percent increase to 220.8 million, making it the fastest-growing Internet country in the region. Japan saw its online population surge 18 percent to 68.3 million, while India climbed 17 percent to 35.8 million users. "
Here is the breakdown of the growth stats of each country...
Again from comScore,“Asia is not only home to the largest Internet population in the world, but it is also one of the fast-growing,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”
To access the comScore presentation here
Let me add that web connectivity will likely enhance productivity growth and market pricing efficiency via ease of access to information thereby reducing communication, research and transaction costs.
In addition, web connectivity is likely a source of friction or can serve as deterrent against pervasive government intervention by virtue of free or liberal access to information.
With reduced government intervention web connectivity is likely to power more trade among nations.
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