Products and services succeed one person at a time, as the word slowly spreads. Customers defect one person at a time, as hearts are broken and people are disappointed. Doors open, sure, but not all at once. One at a time.
One at a time is a little anticlimactic and difficult to get in a froth over, but one at a time is how we win and how we lose.
Another effusive quote from my favorite marketing guru Seth Godin.
I may add that the the ideological war for liberty will be won or lost one at a time.
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