Microsoft’s adlab suggests of the demographic breakdown of our readership base as found below…
Presently most of our readers are male, and belongs to the age group of 18-34 years of age. However, adlab suggest that the greatest potential growth for our readership base is at the 35-49 age bracket. I wonder how accurate this is.
Another interesting aspect is how Microsoft’s adlab came about with such stats. It implies that Microsoft can ascertain identities behind the IP addresses accessing our site. Hmmm.
Interesting stuff…
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