Asians are World’s Top Blog Readers

That’s according to Comscore.com

Global analysis of the Blog category revealed that Japan led all markets in blog engagement, with the average visitor in Japan spending more than an hour (62.6 minutes) visiting blogs in June. South Korea ranked second with an average of 49.6 minutes on blog sites, followed by Poland at 47.7 minutes.

Japan was also among the top markets for Blog category penetration with 80.5 percent of its online population visiting blogs in June. Taiwan ranked highest globally with 85.5 percent of its online population visiting blogs, followed by Brazil (85.2 percent reach), South Korea (84.9 percent reach) and Turkey (81.9 percent reach).

There could be many interpretations from the above survey.

For one it shows of the deepening extent of web based information acquisition most possibly at the expense of traditional media.

Another, the breadth of readership has been globalized and has not been limited to developed economies.

Next, more and more people are learning to appreciate blogs as one of the principal web based sources of information.

From a marketing point of view, the above represents as high growth markets which any enterprising bloggers could capitalize on.

Lastly, the above dynamics can be seen as increasing manifestations of the democratization of information and knowledge, or of the intensification of the information or knowledge revolution.

As the great Friedrich von Hayek once wrote,

The economic problem of society is thus not merely a problem of how to allocate "given" resources—if "given" is taken to mean given to a single mind which deliberately solves the problem set by these "data." It is rather a problem of how to secure the best use of resources known to any of the members of society, for ends whose relative importance only these individuals know. Or, to put it briefly, it is a problem of the utilization of knowledge which is not given to anyone in its totality.

The knowledge revolution should serve as catalysts to the development of transformational ideas that could promote innovation via the ‘Bourgeois revaluation’ or heightened appreciation of the benefits of free market or laissez faire capitalism.

The knowledge revolution and increased social connectivity should also deepen specialization (division of labor) and encourage more voluntary trade and commerce.

And importantly, attune greater number of people towards more decentralized path or way of social interactions, which alternatively means to wean away from the vertical flow (e.g. mass education, mass media) or structures (e.g. centralized bureaucracies, mass production) or lifestyles (e.g. 9-5 work schedules, mass cultures) derived from the industrial age template.

These material changes are hardly appreciated by the public but will persist as the world evolves.

UPDATE: My blog's readership departs from the comscore survey, where most of my readers come from Northern America, UK and the Philippines, as one would observe from the lower right column of this blog. My experience may be shared by many local bloggers too.

Nonetheless my comments above have been mostly premised on the comscore survey.