From my favorite marketing guru, Seth Godin
In terms of the markets and of the political economy I vote on ideas that are workable.
The thing that makes it popular...
might be precisely the thing that keeps it from working….
There are a hundred ways you and your organization can become more popular, earn more clicks, generate more comments... but is popular what you're after?
In terms of the markets and of the political economy I vote on ideas that are workable.
