Guest Post: Essential Search Engine Optimization Tips for 2016, Optimize Images for Web Development

Allow me to move away from finance for this post.

Here are two articles on on website maintenance development as submitted by Chris Patterson for SEO Specialista 

Essential Search Engine Optimization Tips for 2016 

Search engine optimization involves a regarding techniques that improve the actual of traffic to your website from google, yahoo, bing, ask, and similar matters. The higher your own website ranks in google, easier for readers to find you and click through your site. This will give your own site an adequate amount of web presence and increases your site's reputation. Give consideration to tips and methods to get you going.

In Search engine marketing techniques you can't forgot about optimizing your own website body. In most subpage create unique title of and also and meta. Also include your main keywords all on the site, include in h1, h2, h3, initially and end of information. Good tip is also bold chief keywords, search engine spiders will give more points if your keyword are bolded.

The blog title must contain the main promises keywords of course. The blog title is a phrase that tells what your blog post is surrounding. It is like the description tag on the web page but it describes your blog. Every page may link into the main page with these keywords the actual anchor text. This will help greatly to raise the search engine ranking for these keywords. 

Link building is 2016 seo tips important as the web engine provides ranking based on link inspection. Increase your site's link popularity by a person's internal and incoming attaches.

You should learn where you're ranking right now, assuming possess to currently began some Seo in your web site. There are still resources that you could use to quickly display you Website SEO audits. There are rank checkers, and because your title proposes it will show you exactly where you're presently ranking. You will also discover website analytics which Google currently gives free tools. It exhibits the quantities of your website from a lot of guests you're obtaining each and every day to which pages are truly popular.

Search engines are greatly subjected to optimized content material in operating of your website when using descriptive title tags adequately. Use no higher than 60 characters, because most search engines won't display content past the period. They favor the first 60 characters, as well, giving less weight to words past that.

Optimize Images for Web Development

It is crucial to fulfill SEO guaranteeing that Search Engines will feel your website is important and deliver it to people searching (i.e. your potential customers) Whatever target for most is to arrive at the number one spot in Google, regarded course there are more search engines as well, and attacking the 1 spot in that person is essential.

NOW google can look at a image that is named leather jacket, and will rank it higher for that key word than just IMG123.jpg. But you want set every detail into it for maximum SEO images Website.

Adding an image in internet page could enhance affliction of expense. These images could easily optimize your web site using image alt tags. It is a very appealing factor since you could include planet keywords in it. The downside quite could be marked as spamming if you do not do it right, but this could easily be avoided. Just be sure to such as a word using a relative term to the topic, a keyword maybe a word that defines firm and include it with words like graphic or image.

Why To Use Alt Tags

At a minimum, you want to fill in the alt text field.

Not including the “alt tag” is one of the most common SEO mistakes I see new website owners make.

This is sloppy SEO for two reasons:

Search engine robots can’t read images without text, plus you’ve missed a keyword opportunity.

Not labeling images is a poor user experience for those who have disabled images in their browsers or for those with visual or certain cognitive disabilities.

“Alt text” stands for “alternative information.” According to the World Wide Web Consortium (W3C), the “alt” attribute specifies an alternate text for user agents that cannot display images, forms or applets. For example, the user agent Googlebot cannot “see” images directly. Instead, it relies on the information in the alt attribute to determine what the image is and what to display in search results.

Your text should describe what the image is about and be limited to 10 words or less. This text does not have to be a sentence but more a descriptive, keyword-rich phrase. If the image doesn’t fit the theme of your post or page, then you might want to reconsider your image choice.

Going forward, remember to include keywords in the image file name and use different ones in both your alt and title attributes.

Social Media in the Shadow of the War on Drugs

In the light of Mexico’s war on drugs, social media has reportedly replaced traditional media as the main source of information

From Juan Carlos Hidalgo of the Cato Institute,

Unfortunately, one of the biggest casualties from the bloodshed that besets Mexico is freedom of the press. Drug cartels have targeted traditional media outlets such as TV stations and newspapers for their coverage of the violence. Mexico is now the most dangerous country to be a journalist. However, a blackout of information about the extent of violence has been avoided because of activity on Facebook pages, blogs, Twitter accounts, and YouTube channels…

Andrés Monroy-Hernández from Microsoft Research presented the findings of his paper “The New War Correspondents: The Rise of Civic Media Curation in Urban Warfare” which shows how Twitter has replaced traditional media in several Mexican cities as the primary source of information about drug violence.

Hmmm. Things have been changing at the margins.

Video: Amazing YouTube Statistics

This is a terse video on some amazing YouTube statistics. This only shows how social media networks, like YouTube, has been reconfiguring our lives.

More from onehourpersecond.com (hat tip Professor Mark Perry)

Apple Jumps Into the TV Industry

A Steve Job-less Apple won’t be inhibited from their innovative ways, they’re moving into integrating TV with their current line of products.

From Bloomberg,

Apple Inc. (AAPL) is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project.

Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.

Robbin’s involvement is a sign of Apple’s commitment to extending its leadership in smartphones and tablets into the living room. Before his Oct. 5 death, Apple co-founder Steve Jobs told biographer Walter Isaacson that he had “finally cracked” how to build an integrated TV with a simple user interface that would wirelessly synchronize content with Apple’s other devices.

“It will have the simplest user interface you could imagine,” Jobs told Isaacson in the biography “Steve Jobs,” released yesterday by CBS Corp. (CBS)’s Simon & Schuster.

Trudy Muller, a spokeswoman for Cupertino, California-based Apple, declined to comment. Outside of Jobs’s remarks in the book, Apple hasn’t acknowledged that it’s developing a TV set. And according to one person, it’s not guaranteed that Apple will release a television.

Until now, the company’s TV efforts have been limited to Apple TV, a small $99 gadget that plugs in to a television and gives users access to content from iTunes, Netflix Inc. (NFLX)’s streaming service and YouTube. Jobs had called it Apple’s “hobby,” rather than something designed to be a serious moneymaker.

The relentless pursuit of profits forces producers to earnestly work to satisfy the consumers, partly through innovation. If they fail, then they lose money. It’s a calculated risk for them that comes with no guarantees.

For consumers this means more choices and access to products at lower prices.

That’s the beauty of free markets.

Filipinos Adore Facebook and Is "Asia's Social Media Network Capital"

Developments in the cyberspace is only confirming what the world knows about the Philippines, our addiction to "connectivity".

In the SMS sphere, we have claimed the title as the "text capital of the world" (wikipedia.org), whereas in the cyberspace, the Philippines appears to annex the title as the "social media network capital of Asia" with particular particular preference for "Facebook". (how about Facebook capital of Asia?)

This from Comscore, (bold highlights mine)

``In February 2010, Internet users in the Asia-Pacific region averaged 2.5 hours on social networking sites during the month and visited the category an average of 15 times. Across markets, the Philippines showed the highest penetration of social networking usage with more than 90 percent of its entire Web population visiting a social networking site during the month, followed by Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).

``Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month. Strong engagement was also exhibited by Internet users in Indonesia (5.4 hours per visitor and 22 visits per visitor), Australia (3.8 hours per visitor and 20 visits per visitor) and Malaysia (nearly 3.8 hours per visitor and 22 visits per visitor)."

As discussed in How The Information Age Is Changing Our Lives, the growing use of social media worldwide is also a phenomenon being unraveled in Asia and the Philippines. Otherwise said, the information age is clearly becoming the "new norm".

For the Philippines, this only means that our political economy will increasingly be influenced by the rate of scalability of our adaption to the information age, and this should prove positive for free markets, as our social nexus to the world percolates.

Social Media Gains Acceptance From Older Users

An interesting observation from the Forrester on the demographics of social networking usage.

They reckon that most of the recent growth has emanated from the elder generation.

From Researchrecap on the Forrester study (bold emphasis theirs)

``Social media can no longer be dismissed as a quirky habit of young adults."

``Social technologies continue to grow substantially in 2009. Now more than four in five US online adults use social media at least once a month, and half participate in social networks like Facebook. While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.

``Adults younger than 35 approached universal social participation. As we noted last year, adults ages 18 to 24 and those ages 25 to 34 adopt social media similarly. Only three percent of 18- to 24-year-olds and 10% of 25- to 34-year-olds are socially Inactive. What’s more, a staggering 89% of the younger crowd are Spectators, while nearly as many are Joiners. And almost half create content, far higher than any other age group. Adults ages 25 to 34 also grew their participation across all categories — especially in social networks.

``Adults ages 35 to 54 rapidly adopted Joiner activities. Much of the growth in social networks today comes from people older than 34. Compared with last year, this group grew its participation by more than 60%, and now more than half of adults ages 35 to 44 are in social networks. Adults ages 45 to 54 grew their Joiner behavior nearly as much, but still lag behind the 35- to 44-year-olds; 38% of those ages 45 to 54 use social network sites regularly. These consumers also increased their Creator activities to the point where one in five produce social content.

``Adults 55 and older started to share and connect with each other online. Seventy percent of online adults ages 55 and older tell us they tap social tools at least once a month; 26% use social networks and 12% create social content.

A graphic on the technology ladder

Empirical experience suggests that this could be true even outside the US. And this likewise suggest that many traditional activities (radio, tv) could be replaced by social media networks bearing the same features.

Amazing innovation from free markets that has increasingly been advancing our standards of living.

Wikinomics: The Exploding Growth In Social Networking Media

We are witnessing a growth juggernaut in social networking.

In the US social networking among broadband users have soared by 93% according to a new report from Netpop Research, LLC that delves into social networking trends and habits (Marketing Charts).

And talking, sharing, and providing opinions and perspectives have been taking up the "new" form of entertainment displacing the traditional forms as shown below. (All charts from Marketingcharts.com)

Of the 105 million US users, a big majority or 76% are counted as active participants to social media.

This implies of the sundry roles of contribution: upload audio/video, post to wiki, publish a blog, upload photos or podcasts, publish websites, tag articles or vidoes, post to microblog, send/forward email, live in a virtual world, post to blog or forum, rate or review products, P2P file sharing, publish personal pages...see below

Meanwhile, WEB 2.0 is being shaped at the margins.

Web 2.0 is defined by wikipedia.org as the ``perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.”

This means less than 10% of US broadband users are “heavy” social media contributors, concentrating their activities to at least 6 applications- such as blogging, microblogging, social networking and photo/video sharing - and connect with 248 people on a one-to-many basis in a typical week (marketing charts.com).

And which is the most used social networking media?

According to Marketingcharts.com which quotes Hitwise it is still MySpace, ``MySpace accounted for 52.21% of those visits, the highest in the category, despite a decrease in visits of 28% compared with February 2008.” Albeit MySpace appears to be losing out to competitors.

Nonetheless, while MySpace is where Americans spent more time among the most visited media: “with 29 minutes and 38 seconds - though this represents a decrease of 2% compared with February 2008”, the fastest growth was seen in Facebook and Tagged.

Again from Marketing Charts, `` In contrast to MySpace’s negative growth, US visits to Facebook increased 149% in February 2009 compared with February 2008. The site received the second-highest market share of US. visits for the month, with 36.03%. Tagged received 2.47% of visits in February 2009, the third-largest number, and had the largest percentage gain in market share of visits among the top five visited websites increasing 280% compared with February 2008.”

Yet based on demographics, Facebook appeals more to older users…

``Looking at the demographic breakdown of visitors to MySpace and Facebook, users between the ages 18-34 still dominate, as 58.81% and 53.91% of US visits, respectively, came from those combined age groups in February 2009. This represents a 2% growth for MySpace and a 14% decline for Facebook in terms of year-over-year percentages. Visitors to the sites who are age 35+ have increased 23% to Facebook in February 2009 compared with February 2008, while visitors from that age group to MySpace have declined 2%.” reports the Marketingcharts.com

All of these underscores of the exploding social networking business model of Wikinomics (openness, peering, sharing and acting globally). This means that from an investment point of view companies actively exploiting these opportunities could be tomorrow’s bonanza.

Importantly we can take note of additional social networking data from Marketingcharts.com:

Additional findings about Chinese users:

-China has a sizable proportion of social media contributors who participate in many Web 2.0 activities, including blogs, micro-blogs, social media, video and photo sharing

-43% of Chinese broadband users (105 million) contribute to forums and discussion boards.

-Young professionals ages 25-29 are the most active users of social media in China. They use more online modes of communication more often than any other age group.

-37 percent of bloggers, or 29 million bloggers, post to blogs on a daily basis.

-41 million Chinese are heavy social media contributors (6+ activities) who connect with 84 people on a ‘one-to-many’ basis in a typical week.

For Chinese Netizens, Netpop said, social media add exponentially to the sources and perspectives available online and represent a new experience for a country accustomed to a single source for media and information.

A global growth juggernaut indeed.