Swine Flu: Mostly A Media Fuss

I was supposed to write something about the seeming fear mongering by media on the swine flu, but the Associated Press beat me to the punch.

Here is an excerpt (all emphasis mine)...

``The so-far mild swine flu outbreak has many people saying all the talk about a devastating global epidemic was just fear-mongering hype. But that's not how public health officials see it, calling complacency the thing that keeps them up at night.

``The World Health Organization added a scary-sounding warning Thursday, predicting up to 2 billion people could catch the new flu if the outbreak turns into a global epidemic.

``Many blame such alarms and the breathless media coverage for creating an overreaction that disrupted many people's lives.

``Schools shut down, idling even healthy kids and forcing parents to stay home from work; colleges scaled back or even canceled graduation ceremonies; a big Cinco de Mayo celebration in Chicago was canned; face masks and hand sanitizers sold out — all because of an outbreak that seems no worse than a mild flu season.

``"I don't know anyone who has it. I haven't met anyone who knows anyone who contracted it," said Carl Shepherd, a suburban Chicago video producer and father of two. "It's really frightening more people than it should have. It's like crying wolf."

``Two weeks after news broke about the new flu strain, there have been 46 deaths — 44 in Mexico and two in the United States. More than 2,300 are sick in 26 countries, including about 900 U.S. cases. Those are much lower numbers than were feared at the start based on early reports of an aggressive and deadly flu in Mexico.

``Miranda Smith, whose graduation ceremony at Cisco Junior College in central Texas was canceled to avoid spreading the flu, blames the media.

``"It's been totally overblown," she said Thursday.

Well speaking of "overblown" and "breathless media coverage" Pew Research shows of how the epidemic scare has eclipsed all other topics.
According to Pew Research, ``Yet all those stories were overwhelmed by the frantic coverage of a new flu virus that in a matter of days had made its way around the globe and was threatening to become the first influenza pandemic in four decades. From April 27-May 3, the swine flu, or H1N1 as it officially became known, accounted for nearly one-third of the newshole (31%) studied, according to the Pew Research Center's Project for Excellence in Journalism."

It is understandable for media to revolve around sensationalist news simply because its fundamental incentive is to generate more audiences. And when fear or panic is in the air, the public gropes for information to which media obliges.

But for governments, aside from the "social service" function, the unstated incentives may vary from expanding government control, desire to increased access to funding, or cronyism as discussed in Swine Flu: The Black Swan That Wasn’t and Swine Flu: The Politics of Fear and Control.


Yet according to Gallup, Americans appear nearly evenly split between those who say that media coverage of the swine flu had been exaggerated and those who say media coverage was just right.

But I don't think this will last.

The subdued impact from the swine flu infestation has reduced fear as shown by the Gallup survey above. Note that at the peak only 25% of those surveyed said they were personally worried by the Flu which means 75% were not. Now only 17% are concerned, which implies 83% aren't.

This suggests that, despite the intensive media coverage, the American public hasn't been cowed into panic. This further implies that media has indeed overhyped its coverage of the swine flu.

This declining trend of swine flu scare has likewise been apparent in Google's search trends. Thus eventually I expect more converts to the exaggerated camp for as long as the spread of the disease do not worsen.

Lastly, congratulations to world boxing legend Manny Pacquiao not only for a stunning triumph in his latest quest for glory but also for defying authorities who had been trying to curtail his civil liberty from a vastly inflated health scare.