Monday, August 16, 2010

Quote of the Day: The Power Of Slow Change

Seth Godin, my favorite marketing guru, recommends that we need to watch the power of slow change,

``Cultural shifts create long terms evolutionary changes. Cultural shifts, changes in habits, technologies that slowly obsolete a product or a system are the ones that change our lives. Watch for shifts in systems and processes and expectations. That's what makes change, not big events.”

Take Facebook.

Facebook only emerged barely 6 years ago, now it has over 500 million active users. It’s a slow, but massive change.

In the same context these changes will certainly affect almost every aspect in people’s lives, i.e. people’s way of conducting commerce, personal relationships and even laws and regulatory regimes.

The point is people who value the conditions of the present without putting into perspective the underlying paradigm shifts in the system will underestimate change. They will be left behind the curve.

I am not like them, are you?

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