Eastern European Currency Gains Spur Shopping Trips (Update1)
Dec. 31 (Bloomberg) -- Record gains by currencies in the four biggest nations that joined the European Union in May have boosted consumers' spending power and spurred trips to Austria, Germany and beyond for clothes, ski trips and even groceries.
The Polish zloty is the world's best-performing currency this year, gaining 15 percent against the euro and 25 percent against the dollar. The Hungarian forint has risen 7 percent versus the euro and 16 percent against the dollar, while the Czech and Slovak koruna are up 6 percent against the euro and 15 percent against the dollar.
``The purchasing power of the people from those new EU countries increased quite markedly and their presence will be felt more on the markets'' of Western Europe, said Radek Maly, who follows Eastern European currencies as head of research and treasury at Citibank in Prague. ``They will be able to afford to spend more, either through tourism or by individual spending.''
The former communist countries' EU membership has reduced the risk for foreign investors, boosting benchmark stock indexes and generating demand for the currencies.
Shares of Budapest-based OTP Bank Rt., the biggest bank by market value in the 10 new EU members, rose 109 percent, and PKN Orlen SA,
EU Dynamics
Polish bonds with a maturity of at least 10 years are the world's best performers this year, returning 28 percent in euro terms. Hungarian five-year debt has returned 23 percent, according to Bloomberg data.
``It's a reflection of the dynamics flowing from EU entry, foreign direct investment and convergence towards the euro,'' said Elizabeth Gruie, an emerging markets economist at BNP Paribas in
A strong forint encourages shoppers such as Otto Szabo, a 30- year-old swimming-pool builder from
``Everything is cheaper here, even food,'' said Szabo, heading into
Companies including Ford Motor Co. are building or expanding plants in the new EU states, where economic growth is twice the pace of the older members. The European Commission on Oct. 26 said it expects
Dearborn, Michigan-based Ford, the second-largest
Central banks in
Growing Appetite
Currency appreciation lowers inflation by cutting import costs and euro aspirants must bring their inflation rates to within 1.5 percentage points above the average of the three EU members with the lowest rates.
While gross average wages in the new EU states are around $800 a month, compared with more than $4,000 in
Marek Svoboda, a 54-year-old ski buff from the
A year ago, a double room at the Norica Hotel in the Austrian resort, at 679 euros for the week, cost him 22,510 koruna. This year, the same room cost 2,000 koruna less. The ski pass, at 171 euros per person for the week, is now almost 1,000 koruna cheaper for a couple.
Paying Off
Milena Valdova, the owner of Matylda s.r.o., a Prague-based travel agency, said interest in one-day Christmas shopping trips to
``These trips are selling much better this year than last,'' Valdova, 41, said in a phone interview. ``It pays off to buy a whole range of goods in
Still, the strength of Eastern European currencies is hurting exporters, including Polish copper producer KGHM Polska Miedz SA, who get less revenue after exchanging dollars and euros earned abroad.
``We've got a strong zloty and its effects are not good for us,'' said Tomasz Szelag, director of currency risk at Lubin- based KGHM, Poland's biggest exporter. ``We do hedging and high copper prices also provide a natural hedge so we're OK, but we're not happy with the current exchange rate.''
Raba Rt., a
Hungarian Law
A new law to increase Prime Minister Ferenc Gyurcsany's influence over who will sit on an expanded rate-setting council was signed by the president on Dec. 20 and will take effect as of the central bank's January meeting.
``Exporters are being killed by the strong forint,'' said Bela Balog, Raba's chief financial officer. ``Our company is very badly affected by the persistently strong exchange rate. If this is sustained in the long term, it will damage the whole economy. We're pleased to see any initiative aimed at weakening the forint.''