Power of Slow Change: Dying Mass Media, Endangered Traditional Politicians

Another marvelous stuff from marketing guru Seth Godin (all bold highlights mine)

Now, though...When attention is scarce and there are many choices, media costs something other than money. It costs interesting. If you are angry or remarkable or an outlier, you're interesting, and your idea can spread. People who are dull and merely aligned with powerful interests have a harder time earning attention, because money isn't sufficient.

Thus, as media moves from TV-driven to attention-driven, we're going to see more outliers, more renegades and more angry people driving agendas and getting elected. I figure this will continue until other voices earn enough permission from the electorate to coordinate getting out the vote, communicating through private channels like email and creating tribes of people to spread the word. (And they need to learn not to waste this permission hassling their supporters for money).

Mass media is dying, and it appears that mass politicians are endangered as well.

As the information based economy deepens, knowledge will likely be more dispersed, aided by the web. And that the power of traditional influences will get diminished, as the public’s attention gravitate towards niche based interest groups, founded on fragmented and specialized knowledge.

And as we long been saying, politics is NEVER static, they always evolve. The reshaping or the ‘digitalization’ of the economy will likewise reconfigure politics. Perhaps, seen in the line of niche marketing which could likewise evolve into realm of niche politics.