Morgan Stanley's Mary Meeker thinks so. She has convincing evidence to prove her case, as shown in the presentation below. (hat tip: Research Recap)
``Among the factors that are driving the mobile Web, Meeker said, 3G wireless data networks rank most highly. All major carriers introduced 3G access for Android phones, the iPhone, Blackberry and Palm Pre this year, making mobile Internet use mainstream at 20 percent of all wireless users, Meeker said. There has also been an explosion of Wi-Fi connection hot spots.
``Advertising may finally be set to take off on the Internet, she said. People are spending more time on the Web – more than they do reading print publications or listening to the radio. (But not as much as TV, which still dominates.) But even as users spend 28 percent of total entertainment time on the Internet, advertisers only spend 13 percent of their budgets on the Internet. That represents a $50 billion opportunity, she said, that advertisers are starting to seize." (emphasis added)
In my view this is one of the positive forces, along with globalization, that counterbalances the risks of bubbles from government policies.
Internet Trends 2010 by Morgan Stanley Research
View more presentations from CM Summit: Marketing in Real Time.
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