Sports Globalization: NBA Goes Emerging Markets!

Last January, the widely followed US National Basketball Association (NBA) formed its overseas arm, NBA China, to expand its basketball league to cover at China.

This from NBA, ``Five strategic partners will invest $253 million to acquire 11% of the company in preferred equity. The strategic partners are an elite group of exceptionally prominent and successful entities: ESPN, a division of The Walt Disney Company, Bank of China Group Investment, Legend Holdings Limited, Li Ka Shing Foundation and China Merchants Investments.”

We further read that the NBA plans to develop teams of professional players from about 10 cities in the coming years and help install more than 800,000 basketball goals throughout China, making the popular game even more accessible!

It doesn’t end here. NBA now plans to stretch its exposure to India!

From Steve Kyler of hoopsworld.com (highlight mine), ``[NBA Commissioner] David Stern also dropped hints that China may be the first stop of the NBA in Asia, but said he and his staff did meet with officials from India, where the NBA recently held a Basketball Without Borders stop. Stern pointed to India as an area where the NBA sees tremendous interest in basketball, and is open to exploring opportunities for the NBA to help develop the game in India. Europe may be stealing a few middle tier NBA players, but it seems the NBA is more focused on exploiting the billion fan markets of Asia.”

The Moral of NBA’s actions: FOLLOW the MONEY!

Wall Street Journal: Professor Johnson’s Medal Standing Prediction; Philippine Olympic Delegates of ONLY 15 Aspirants Reduces Odds For Gold!

The Wall Street Journal recently published the predictions of economist Daniel Johnson, a professor at Colorado College, on the possible totem pole rankings of medals among the participating countries in the Olympics. Professor Johnson was said to have accurately the outcomes during the past Olympic games (summer and winter) since 2000.

As for the basis of Professor Johnson’s model?

From WSJ, ``five basic pieces of data for each participating nation: GDP per capita, total population, political structure (democratic, authoritarian, military or communist), climate (the number of frost days) and home-nation bias.”

In short, economics, politics and environment were mainly used as gauges to predict outcome.

His prediction for the Beijing games?

Courtesy of Wall Street Journal

What significance from this exercise?

According to Professor Johnson as quoted by WSJ, ``what matters most isn’t comparing the take-home medal count of one nation compared to another but instead measuring it against the nation’s own expected performance, based on his metrics. “This is more of a benchmarking analysis than anything else,” he said, to gauge which nations are over- or under-performing their expected totals. Plus, the overall tally is obviously influenced by the size of each nation and how many athletes they train and send to the games. “One reason Botswana doesn’t win a lot of medals is they don’t send a lot of participants each year,” he said.” (highlight mine)

This blog has predicted that socioeconomic conditions seem ripe for the harvest of the ever elusive first Olympic dream gold medal especially in the realm of boxing as discussed in The Socionomics of the First Philippine Olympic Gold Medal-Thank You Manny Pacquiao.

Unfortunately, we learned that with only ONE boxing representative, Harry Tañamor, the odds for attaining such monumental goal vastly dims-(just learned that the others had lost in the prequalifying rounds prior to the Olympics).

Why?

Aside from economics and the sports itself, the quest for the Olympic gold is also about statistical probabilities as qualified by Professor Johnson.

In short, to INCREASE the odds of realizing such dream we need MORE qualified delegates to represent us. The more the entries, the bigger the chances.

Anyway, good luck to our athletes. We will need alot of them.

Technology Changing The Way Games Are Played (Swimming)

Technology seems to have altered the competitive dimensions in the sport of swimming. Skills will now have to be complimented by hydrodynamic designed swimwear (fabrics with least drag) in order to gain an edge…(yes even in sports, gains can be set at the margins).

Courtesy of menstyle.com

This from the Economist,

``But technology matters even more in the swimming pool. The body suits worn by swimmers today reduce drag through the water—especially after a start and following a turn—by as much as 10% compared with suits worn at the last Olympics.

“The most popular body suit this year—the $550 Speedo LZR Racer—is credited with some 46 world records since it was introduced just six months ago. Comparable bodysuits have since been rushed out by Arena, Adidas and Mizuno in time for the Beijing games.

“Speedo gets its edge from a space-age “pulse” fabric and the way it’s welded together rather than sewn to create a smooth, streamlined shape in the water. Engineers at NASA’s Langley Research Centre in Virginia tested more than 60 different fabrics in a wind-tunnel for Speedo to find out which offered the lowest skin resistance…

“The researchers at Langley found that at the speeds simulated in the wind-tunnel, the smoothest fabrics and weaves had the lowest passive drag (the resistance generated by a swimmer kicking forward with the arms stationary out front after a diving start or turn).”

Speedo LZR Racer in Action Courtesy of the Economist

I guess this means it won’t be just about competitive “Olympic” skills this time. Nonetheless, this should also be seen as an incoming fashion trend.

Simply said, we’d probably see more of this high tech $550* swimwear gear pervade the swimming pools.

*of course, one should expect retail prices to be lower so as to gain a 'critical mass'-often the hallmark of technological innovations