I didn't realize, until reading Seth Godin’s latest advice which he transcribes so well, the reason why I refuse or turn down invitations to talk in public.
Before you give a speech, then, you must do one of two things if your goal is to persuade:
Learn to read the same way you speak (unlikely)
or, learn to speak without reading. Learn your message well enough that you can communicate it without reading it. We want your humanity.
If you can't do that, don't bother giving a speech. Just send everyone a memo and save time and stress for all concerned.
That’s why I just write or blog.
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