Showing posts with label Brazil. Show all posts
Showing posts with label Brazil. Show all posts

Tuesday, July 16, 2013

More Signs of the End of Easy Money: Following Brazil, the Indian Government Raises Interest Rates


India stepped up efforts to help the rupee after its plunge to a record low, raising two interest rates in a move that escalates a tightening in liquidity across most of the biggest emerging markets.

The central bank announced the decision late yesterday after Governor Duvvuri Subbarao earlier in the day canceled a speech to meet the finance minister. The RBI raised two money-market rates by 2 percentage points and plans to drain 120 billion rupees ($2 billion) through bond purchases.

Indian rupee forwards jumped the most in 10 months, and the RBI’s move yesterday left Russia as the only BRIC economy to not have reined in funds in its financial system. Brazil has raised its benchmark rates three times this year and a cash squeeze in China sent interbank borrowing costs soaring to records last month.
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Media recently cheered on the one month contraction from record trade deficits largely due to gold import and trade curbs.

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Yet if the rupee-US dollar exchange ratio continues to decline or if the USD-rupee persist to ascend as shown above, then statistical data may not reflect on the real state of affairs.

Gold restriction mandates have only been diverting India’s gold trade underground. Gold smuggling has massively risen, partly channeled through Nepal

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Decline in India’s rupee has equally been reflected on consumer price inflation which increased to a three month high.

A curious mind would ask why, given India’s relatively low inflation and interest rate levels, has these been prompting alarm on Indian authorities for them to act to tighten?

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Well, the obvious answer is that today’s systemic debt have reached epic proportions as shown by domestic credit % to the economy.

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It’s not just domestic debt but also India's external debt has sharply risen to record highs.

All these has made India’s economy and financial system highly vulnerable to interest rate increases. (above charts from tradingeconomics.com)

But these governments sees the risks in the currency spectrum as potential tinderboxes for a crisis, and thus opt for the interest rate medium to effect policy changes.

As I have been pointing out, one cannot just compare with past data in analyzing economic events, that’s because, there are multitude of changes happening real time. 

So what may seem as relatively “low” interest rates and “low” consumer price inflation today, may be “high” relative to the changes in the debt position.

Nonetheless, theoretically the bigger the debt, the more sensitive debt conditions are to interest rate increases, which likewise implies of the amplification of credit risks.

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So far India’s stock market, represented by the BSE 30, after falling 9% in reaction to “tapering” fears, from the May’s peak, appears to be challenging the record highs. Dr. Bernanke’s "put" has put an oomph to the latest rally. 

In contrast, stock markets of Brazil, China and Russia continues to flounder.

Also I pointed out that Turkey's officials previously announced measures to use record foreign currency reserves to combat the bond vigilantes, they seem to have a change of heart, after the initial forex measures, as predicted, have apparently failed to stanch the decline of the lira. 


Brazil and India’s tightening, brought about by the return of the bond vigilantes, which will likely to be a trend for many more emerging markets as Turkey and Indonesia and possibly too on developed economies, are deepening signs of the transition from easy money to the tight money. 

It would be reckless to ignore the risks of disorderly market adjustments should bond vigilantes continue to run berserk.

Thursday, July 11, 2013

Brazil's Central Bank Sharply Increases Interest Rates

Contra Turkey which reportedly will use forex reserves to defend her currency, Brazil has taken the second approach: raise interest rates.

This will be the third time for Brazil’s central bank to raise interest rates. 

Earlier I posted that Brazil’s interest rate hike serves as a signal to the end of the easy money environment. Such series of rate increases will eventually prick on Brazil’s once sizzling hot property bubble.

From Reuters:
Brazil raised its benchmark interest rate to 8.50 percent from 8 percent on Wednesday, maintaining the pace of monetary tightening to battle above-target inflation in Latin America's largest economy.

The central bank's monetary policy committee voted unanimously to hike its Selic rate by 50 basis points, a move widely expected by markets.

Under the leadership of Alexandre Tombini the central bank has hiked rates three consecutive times this year in a bid to regain its credibility as an inflation fighter and curb prices, which in June rose at their fastest pace in 20 months.

"The Committee understands that this decision will contribute to lowering inflation and ensuring that the trend continues next year," the central bank said in a statement, repeating the same language used in the previous decision.

A sharp depreciation of the real, which increases the value of imports, poses a serious challenge for the central bank, which has pledged to bring inflation below the 5.84 percent mark recorded last year.

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Brazil’s central bank has only been realigning her policies with the actions of the bond market, where 10 year yields have rallied sharply.(chart from Tradingeconomics.com)

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Brazil’s stock market benchmark, the Bovespa, has morphed from a correction into a full scale bear market cycle. The Bovespa has been down by 28% yesterday from the January 2013 peak. Boom turned into a bust in about half a year.

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So far, earlier rate increases has failed to contain the US dollar –Brazil real upswing.  Said differently, Brazil's real continues to tank.

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The last time the USD-real reached such highs, Brazil succumbed to a recession.

My guess is that, in the backdrop of even larger bubbles, this time won’t be different. 

Moreover, my guess is that the actions of central banks of Brazil and Turkey will serve as blueprints for emerging markets, including emerging Asia and the ASEAN
 

Thursday, May 30, 2013

More Signs of the End of Easy Money? Brazil Raises Rates amidst Stagflation

Could Brazil’s actions of raising interest rates signify as another precursor (aside from Japan) to the culmination of the era of easy money?  

Brazil’s central bank on Wednesday confronted an increasingly acute policy dilemma with firm hand and clear voice, seeming to throw its customary caution to the wind.

In its fourth monetary policy meeting of 2013, the central bank voted unanimously to raise its Selic base interest rate by a half point to 8%. In a brief statement, the central bank said the change was “continuing with” an adjustment in interest rates that would help put inflation on a downward path.

Most analysts had expected a more modest quarter-point increase in the face of soft economic growth.

“They finally woke up,” said Paulo Faria-Tavares, managing partner of Sao Paulo’s PTX Lending consultants. “But they need to stay awake or it won’t work.”

The central bank’s policy dilemma became unexpectedly acute earlier Wednesday, when the government’s IBGE statistics bureau released first quarter economic growth figures. The data showed disappointing first quarter growth of only 0.6%. Most analysts had predicted 0.9% growth.

But slower growth is coming at the same time as rising inflation. Brazil’s 12-month inflation rate is currently running at 6.46%, up from 5.84% at the end of 2012. The current rate is skating dangerously close to the 6.5% ceiling of Brazil’s inflation targeting range, which is 2.5%-to-6.5%.

Under Brazil’s 1999 inflation-targeting law, the central bank is obliged to take action whenever inflation bursts through the top of the range. That could happen at any time
Mainstream media seems to be confused about the causal relationship between growth, zero bound rates, and price inflation.

Let’s see what has been driving Brazil’s “inflation”

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Loans to the private sector has essentially more than tripled since 2004!!!


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Seen from a different perspective or as ratio to the GDP, domestic credit has been on a sharp upside trend since 2007.


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The same holds true for domestic credit provided for the banking sector.

And where has all such immense growth in credit been flowing to?

The lackluster general growth of the Brazilian economy seems hardly a manifestation of an evenly distributed credit boom

Instead, booming credit as consequence from easy money policies have channeled to titles representing capital goods, particularly stock market and the real estate.

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Brazil’s stock market as seen from the Bovespa appears to have been an early recipient as shown by the booms of 2002-2007 and 2008-2010, but not today.

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The chart above reveals of the broadening mismatch between credit and income growth. Such mismatch represents a symptom of the property bubble in progress.

The rate of Brazil’s sizzling property boom makes it one of hottest in the world.

According to an article from Forbes
When it comes to rising housing prices, no country in the world beats Brazil.

According to Knight Frank’s Global Real Estate Index, released this month, Brazil ranks No. 3 in the world and No. 1 in the Americas for rising home prices. Only ridiculously expensive Hong Kong and Dubai, which are not countries, have seen prices rise more. So in fact, no single country has seen its housing prices rise as much as Brazil.

Brazil housing prices rose 13.7% from the fourth quarter of 2011 to Dec. 31, 2012. By comparison, U.S. housing prices rose 7.3% in the same period, putting it at No. 12 in a list of 55 countries ranked by Knight Frank.

The only other country in the hemisphere to make it into the top 20 was Colombia, with real estate prices rising 8.3% in 2012.

Brazil stands out. And one reason is the low cost of financing. Or at least low by Brazilian standards. Mortgage rates are at least 1.3% a month, and loan payments are generally for just 15 years. It used to be that Brazilians bought homes in cash, but not anymore. They are financing purchases with down payments. Since 2009, when Brazilians starting buying homes on debt, mortgage lending has risen five fold, by 550% between then and 2012.

According to Brazil’s Institute for Economic Research, or FIPE, housing prices rolled into the end of 2012 in seven capital cities on a high note. Prices in all seven cities — from São Paulo to Rio de Janeiro — rose well above the inflation rate of 5%. At the start of the fourth quarter last year, at the end of September, Brazilian housing prices had already risen by 15% while inflation was not even half that.

Looking back at September, FIPE said São Paulo real estate rose 1.5%, three times higher than the national inflation average for the month.
So Brazil’s property bubbles may end soon.

But this has not been solely a private sector affair
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Even as Brazil’s government have been posting surpluses, government spending has zoomed by almost 5 times in 11 years from 2002.  Part of such spending growth has been financed by the explosion of Brazil’s external debt.

In other words, tight competition for scarce resources from the sector’s underpinning the property bubble which has been compounded by the burgeoning growth of government spending—all of which has been financed by credit expansion—has led to higher price inflation amidst stagnant growth.

In essence, Brazil endures from both stagflation and asset bubbles.

Yet the actions of Brazil’s authorities if sustained will put enormous strains on these wealth consuming activities over the near term. This will come with nasty repercussions

Every boom eventually turns into a bust, as the great Ludwig von Mises warned:
But the boom cannot continue indefinitely. There are two alternatives. Either the banks continue the credit expansion without restriction and thus cause constantly mounting price increases and an ever-growing orgy of speculation, which, as in all other cases of unlimited inflation, ends in a “crack-up boom” and in a collapse of the money and credit system. Or the banks stop before this point is reached, voluntarily renounce further credit expansion and thus bring about the crisis. The depression follows in both instances
Such applies to Brazil’s boom bust cycle.

Tuesday, May 07, 2013

Cyprus Model of Deposit Haircuts Spread to Brazil

Bank depositors beware. 

Deposit haircuts or “bail-ins” are becoming a global standard. Recently political authorities of New Zealand, Canada and European countries as Spain, Italy and others have announced their openness to embrace the Cyprus bail-in model of confiscating bank deposits when a crisis emerges.

Now this seems to have spread to Brazil. 

Brazil's authorities has essentially acknowledged of the existence and of the risks of bubbles.

From Reuters:
The Brazilian government, concerned about systemic risk in the rapid growth of banking assets, will propose legislation to make shareholders, bondholders and depositors pay for rescuing troubled banks and shield taxpayers from the cost of bailouts.

Central Bank President Alexandre Tombini told a banking seminar on Monday that the legislation aims to mitigate "moral hazard" by forcing banks to assume full responsibility for their losses in what is known as a "bail-in." It was applied in Cyprus to stop a run on the banks and Canada is also considering rules to deal with potential bank failures.

In the case of Brazil, the proposed bill underscores mounting unease among regulators with the rapid pace of growth of banking assets in Latin America's largest economy in recent years. Some banks might be "too big too fail" in Brazil, and the need to discourage irresponsible behavior could be higher now than before as state-run lenders expand their balance sheets three times the pace of their private-sector peers.
First, governments inflate bubbles via a cauldron of policies, such as zero bound rates, QEs,  subsidized loans to privileged sectors, tax credits on debts, and etc.. Yet all these incentivize or promote “irresponsible behavior” or yield chasing through credit expansion.

Then, they use such bubbles to justify the confiscation of depositors, bondholders and shareholders assets as punishment in order to rescue banksters.

Politicians use the smoke and mirrors rhetoric of supposedly preventing taxpayer exposure as camouflage for such actions.
 
A Tagalog idiom for this is “Na-prito sa sariling mantika” or translated in English “fried in one’s own fats”. 

Depositors are now being framed up as fall guys for government predation. 

Yet as bubble busting episodes transitions into a domino effect worldwide, more nations will likely resort to “bail-ins” or deposit haircuts

Alternatively, this will also induce a growing distrust on the banking system which should add on more uncertainties and volatility into the marketplace.

Which of East Asia-ASEAN corridor will be next?
 
Nonetheless, desperate governments are increasingly applying desperate measures.

Monday, January 21, 2013

Global Financial Markets Party on the Palm of Central Bankers

It’s has been a “Risk On” frenzy out there. And I’m not just talking about Philippine financial or risk assets, I’m alluding to global financial markets.

From the global stock market perspective, the bulls clearly have been in charge.

The Global Asset Rotation
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Most of this week’s modest gains virtually compounds on the advances of the last three weeks.

Among the majors, the US S&P 500 and the Japan’s Nikkei appeared to have assumed the leadership on a year-to-date return basis, which looks like a rotational process at work too.

Last year’s developed market leader, the German DAX which generated a 2012 return of about 29% has now underperformed relative to the US S&P 500 (11.52% in 2012) and the last minute or mid-December spike by the Nikkei (22.94% in 2012). The huge push on the Nikkei has been in response to the Bank of Japan’s (BoJ) increasingly aggressive stance to ease credit by expanding her balance sheet.

The BoJ is set to target 2% inflation and may follow the US Federal Reserve and the ECB’s unlimited option or commitment on the coming week[1]

For the ASEAN majors, the Philippine Phisix has taken the helm with a 5.62% return over the same period. The milestone or records highs have been reached following three successive weeks of phenomenal gains.

Yet ASEAN’s peripheral economies, Vietnam and Laos, have eclipsed the remarkable performance of the Phisix, with 9.77% and 15.91% in nominal currency returns covering the same period. Incidentally, the Laos Securities skyrocketed by 11.61% this week contributing to the gist of her 2013 returns.

It is important to point out that rotational process which is a manifestation of the inflationary boom has not just been a domestic episode but a global one too.

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First, my prediction that the domestic mining sector will lord over the Phisix in 2013 appears to have been reinforced this week. The mining sector has stretched its lead away from the pack, up by 13.65% in three weeks.

Last year’s other laggard, the service sector, also has taken the second spot.

So aside from some signs of rotation within the local stock market, there seems to be signs of an ongoing rotation dynamic operating among global equity markets.

This brings us to the next level
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The rotational process across asset markets: Specifically, there has been a meaningful shift in money flows towards equities.

Since the start of 2013, during the second week of the year, money flows into global equities has reached historic highs[2] (left window).

The yield chasing dynamic has essentially reversed investor sentiment on the equity markets. Investors have mostly shunned the stock markets and have flocked into bonds. This has been particularly evident with the US stock markets[3] since 2007.

Nonetheless despite the still robust flows towards fixed income, initial manifestations of the so-called “great rotation” exhibited the outperformance of global equities relative to global bonds[4], two weeks into 2013 (right window).

Yet such phenomenon has not been a stranger to us. I predicted a potential rotation from the bond markets into the stock market in October of last year[5].
We can either expect a shift out of bonds and into the stock markets or that the bond markets could be the trigger to the coming crisis.

In my view, the former is likely to happen first perhaps before the latter. To also add that triggers to crisis could come from exogenous forces.
It is important to realize that financial markets are essentially intertwined. For instance, stock markets have been closely tied to bond markets since many companies have used the bond markets to finance stock buybacks[6], as well as, to finance the property sector which has prompted for today’s booming assets.

In other words, the RISK ON environment prompted by monetary policies have made the asset rotational process a global dynamic.

Rotation Pumped Up by Releveraging

We are seeing massive systemic “releveraging” which has been inciting a speculative mania that is being greased by a credit boom.

Proof?

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In the US, Hedge funds have reportedly been upping the ante by the increasing use of leverage to increase stock market exposures. From Bloomberg[7] (chart from Zero Hedge[8] as of December 29th) [bold mine]
Hedge funds are borrowing more to buy equities just as loans by New York Stock Exchange brokers reach the highest in four years, signs of increasing confidence after professional investors trailed the market since 2008.

Leverage among managers who speculate on rising and falling shares climbed to the highest level to start any year since at least 2004, according to data compiled by Morgan Stanley. Margin debt at NYSE firms rose in November to the most since February 2008, data from NYSE Euronext show.
Traditional instruments of leverage haven’t been enough. Wall Street has essentially resurrected financing via securitization or the innovative pooled debt instruments called Collateralized Debt Obligations or CDOs, which played a pivotal role in the provision of finance to the previous housing bubble which resulted to a crisis.

From Bloomberg article[9], [bold mine]
What’s old is new again on Wall Street as banks tap into soaring demand for commercial real estate debt by selling collateralized debt obligations, securities not seen since the last boom.

Sales of CDOs linked to everything from hotels to offices and shopping malls are poised to climb to as much as $10 billion this year, about 10 times the level of 2012, according to Royal Bank of Scotland Group Plc. (RBS) Lenders including Redwood Trust Inc. are offering the deals for the first time since transactions ground to a halt when skyrocketing residential loan defaults triggered a seizure across credit markets in 2008.

The rebirth of commercial property CDOs comes as investors wager on a real estate recovery and as the Federal Reserve pushes down borrowing costs, encouraging bond buyers to seek higher-yielding debt. The securities package loans such as those for buildings with high vacancy rates that are considered riskier than those found in traditional commercial-mortgage backed securities, where surging investor demand has driven spreads to the narrowest in more than five years.
The search for yield extrapolates to a search of alternative assets to speculate on. This is why investors have also been piling into state and municipal fixed income bonds. From Bloomberg[10]
Investors are pouring the most money since 2009 into U.S. municipal debt, putting the $3.7 trillion market on a pace for its longest rally versus Treasuries in three years.

Demand from individuals, who own about 70 percent of U.S. local debt, rose last week after Congress’s Jan. 1 deal to avert more than $600 billion in federal tax increases and spending cuts spared munis’ tax-exempt status. Investors added $1.6 billion to muni mutual funds in the week ended Jan. 9, the most since October 2009 and the first gain in four weeks, Lipper US Fund Flows data show.
Companies have once again commenced to tap unsecured short term fixed income security commercial markets usually meant to finance payroll and rent. 

From Bloomberg [11]
The market for corporate borrowing through commercial paper expanded for a 12th week as non- financial short-term IOUs rose to the highest level in four years.

The seasonally adjusted amount of U.S. commercial paper advanced $27.8 billion to $1.133 trillion outstanding in the week ended yesterday, the Federal Reserve said today on its website. That’s the longest stretch of increases since the period ended July 25, 2007, and the most since the market touched $1.147 trillion on Aug. 17, 2011.
This hasn’t just been a US dynamic, but a global one.

For instance, China has been exhibiting the same credit driven pathology too, as local governments go into a borrowing binge.

From the Wall Street Journal[12]
Bonds issued by local-government-controlled financing vehicles totaled 636.8 billion yuan ($102 billion) in 2012, surging 148% from 2011, the central bank-backed China Central Depository & Clearing Co. said in a report published earlier this month.
Moreover, lending from China’s non-banking institutions Trust companies, which is said to be the backbone of the ($2 trillion) Shadow Banking system—via loans to higher risks entities as property developers and local government investment vehicles—have likewise zoomed.

From Bloomberg[13],
A seven-fold jump in last month’s lending by China’s trust companies is setting off alarm bells for regulators to guard against the risk of default.

So-called trust loans rose 679 percent to 264 billion yuan ($42 billion) from a year earlier, central bank data showed on Jan. 15. That accounted for 16 percent of aggregate financing, which includes bond and stock sales. The amount of loans in China due to mature within 12 months doubled in four years to 24.8 trillion yuan, equivalent to more than half of gross domestic product in 2011, and the People’s Bank of China has set itself a new goal of limiting risks in the financial system.
Reports of the credit boom appears to have jolted China’s Shanghai index to soar by 3.3% this week. This brings China’s benchmark into the positive territory up 2.7% year-to-date. In 2012, the Chinese benchmark eked out only 3.17%, most of the recovery came from December which erased the yearlong losses.

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In India, soaring loan growth by the banking system, (chart from tradingeconomics.com[14]) now at almost 80% of the economy, has prompted the IMF to raise the alarm flag citing risks of “a deterioration in bank assets and a lack of capital as the economy slowed”[15]

India’s major stock market index, the BSE 30, seems on the verge of a record breakout. Also, India purportedly has a property bubble[16].

The Brazilian government’s directives to improve on credit accessibility have likewise led to a surge in lending.

From Bloomberg/groupomachina.com[17]
President Dilma Rousseff's insistence that Banco do Brasil SA boost lending is helping the state-controlled bank almost double its bond underwriting, giving the government a record share of the market.

International debt sales managed by the bank surged to 10 percent of offerings last year from 5.6 percent in 2011, the biggest jump in the country. With Brazilian issuers leading emerging markets by selling a record $51.1 billion in bonds, Banco do Brasil advanced six positions to become the third- largest underwriter, overtaking Bank of America Corp., Banco Santander SA and Itau Unibanco Holding SA, data compiled by Bloomberg show.

Banco do Brasil, Latin America's largest bank by assets, is profiting from the government's push to expand credit as policy makers cut interest rates to revive an economy that had its slowest two-year stretch of growth in a decade. The bank's total lending, which includes loans, bonds on its books and other guarantees to companies, surged 21 percent in the year through Sept. 30 to 523 billion reais ($257 billion) as it piggybacked off existing relationships and bolstered a team of bankers dedicated to pitching borrowers on debt sales.
Following last year’s 7.4% gain, the Bovespa has been up by a modest 1.65%. Like almost everywhere, there have been concerns over the growing risk of a bubble bust[18] in Brazil.

The point is that all these synchronized and cumulative push to create “demand” via massive credit expansion has been driving leverage money into a speculative splurge that has elevated asset markets relatively via the rotational process.

Asset Bubbles and the Mania Phase

The impact of asset inflation has been different in terms of time and scale but nonetheless most assets generally rise overtime. Of course, such will need to be supported by greater inflationism which central banks have obliged.

Eventually all these will spillover to the real economy either via higher input prices or via higher consumer prices that will entail higher rates that may reverse current environment.

Even FED officials have raised concerns anew that “record-low interest rates are overheating markets for assets from farmland to junk bonds, which could heighten risks when they reverse their unprecedented bond purchases.”[19]

Of course, the problem is HOW to reverse without materially affecting prices of financial assets deeply DEPENDENT on the US Federal Reserves and or global central bank easing policies.

The likelihood is that each time market pressures or downside volatility resurfaces, policymakers will resort to even more easing. Threats to withdraw such policies have merely been symbolical.

And a further point is that while overextended runs usually tend to usher in a natural correction or profit taking phase, a blowoff phase may yield little correction. Instead, any transition to a manic phase of a bubble cycle will generally mean strong continuity of the upside.

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We have seen this happen in 1993 when the Phisix posted an astounding 154% yearly return.

Moreover, the 1986-2003 era basically epitomized the full bubble cycle in motion as shown by the bubble cycle diagram (left) and the Phisix chart (right).

I am not saying that this manic phase is imminent, but rather a possibility considering the current behavior of global and the domestic financial markets.

And I would like to reiterate, I believe that the returns of the Phisix will depend on the expected direction of, and actual actions by policymakers on, interest rates.

If the current boom will not yet impel for a higher rates soon, then such inflationary boom may continue. The Phisix I believe will remains strong, at least until the first quarter of this year.

All these goes to show that financial markets essentially have been dancing on the palm of the central bankers.





[3] Mike Burnick When to Consider Going Against the Grain with Your Investments, money andmarkets.com January 17, 2013









[12] Wall Street Journal, China's Local Governments Boost Borrowing, January 14, 2012





[17] Bloomberg.com Rousseff's Bond Business Booms After Lending Push: Brazil Credit, groupomachina.com January 16, 2013


Thursday, August 16, 2012

Brazil’s Government Unveils $66 Billion Stimulus

Brazil, one of the key emerging markets, has finally taken official action. Brazil’s government has launched a $66 billion economic stimulus.

From Globe and Mail,

Brazil is getting back in the stimulus business, underscoring the limits of emerging markets to drive growth in the global economy.

Facing a deteriorating economy, President Dilma Rousseff Wednesday announced an infrastructure investment strategy valued at about $66-billion (U.S.), the first of several programs that local media reports say could be coming in the weeks ahead.

The massive program, which includes private construction of toll roads and investment in rail lines, comes amid slowing growth in other emerging powerhouse economies such as India and China, which along, with Brazil and Russia form the BRIC group of nations.

Not so long ago, Brazil was an economic high flyer, turning its back on a history of financial crises and emerging as one of the world’s most dynamic economies.

But more recently, the country has been grounded, dashing hopes that Latin America’s largest economy would help offset weak recoveries in the United States and Europe…

Ms. Rousseff’s plan should accelerate construction. Loosening the government’s grip on public goods, she pledged to sell concessions that will clear the way for private contractors to build 7,500 kilometres of roads, and then collect the tolls.

The government also will hire private companies to build 10,000 kilometres of railroads and allow them to share in the profits.

Brazil’s state-run development bank will finance all the projects at subsidized rates.

In today’s world of fiat money based central banking system, boom bust cycles have become the main feature. Brazil has been no different.

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Charts from tradingeconomics.com

Brazil’s interest rates fell in 2009 as her economy plunged into a recession having been contaminated by the US property-mortgage bust in 2008.

However Brazil’s version of (zero bound rates) or negative real rates fueled the recovery of Brazil’s stock market.

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The ensuing stock market boom has also been reflected on the economy, as well as, in the inflation rates.

Signs of credit powered “overheating” prompted for a series of interest rate increases which drained liquidity from the system. This has prompted for the recent economic slowdown which has also been ventilated on a sluggish stock market.

So in order to avoid from having to endure the required market adjustments from previous malinvestments, Brazil’s government today resorted to policy maneuverings that focuses on a short term fix.

Of course, the major beneficiaries here would be the cronies of Brazil’s incumbent government who will likely be assigned contractors for such state directed spending binge.

Nonetheless short term fixes will accrue to even more misdirected investments that would mean the amplification of Brazil’s homegrown bubble cycles.

Yet it would be interesting to see if Brazil’s stimulus program would be enough to shield her economy from increasing evidences of a deepening downturn in the global economy.

Wednesday, February 29, 2012

Putting Into Perspective Brazil’s Ban on Outdoor Billboards

Since 2006, São Paulo, Brazil has eliminated billboard ads

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Image from Smartplanet.com

From Newdream.org

Imagine a city of 11 million inhabitants stripped of all its advertising. It’s nearly impossible when the clutter and color of our current urban landscapes seem inextricably entwined with the golden arches of McDonald’s or the deep reds of Coca-Cola.

Yet for the residents of São Paulo, Brazil, this doesn’t require imagination: city dwellers simply have to walk down the street and look around to see a city devoid of advertisements.

In September 2006, São Paulo’s populist mayor, Gilberto Kassab, passed the so-called “Clean City Law," outlawing the use of all outdoor advertisements, including on billboards, transit, and in front of stores.

Before being enacted, the law triggered grave alarm among city businesses and other economic constituents. Critics worried that the advertising ban would entail a revenue loss of $133 million and a net job loss of 20,000. Fears that the city would look worse without the mask of the media alarmed residents. Despite the concerns, the law passed and the 15,000 billboards cluttering the world’s seventh largest city were taken down.

Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden.

Articles like this like to paint the world as operating in a vacuum. The idea is once a law has been imposed, what you see is what you get.

In reality, there is much beyond what has been stated above. Part of the consequence of the Clean City Law has been to bring Brazil’s advertisement industry underground.

According to the Financial Times

Advertising creatives and marketing directors were forced quickly to find new ways to spend money that had been earmarked for outdoor advertising, especially since the law came into effect almost immediately. “Usually in Brazil it takes a little time for laws to get set up,” says Marcello Queiroz, an editor at Propaganda and Marketing newspaper in São Paulo. “It was really dramatic how quick things changed. Big companies had to change their focus and strategies.”

Marketing directors had to find a place to spend the money they previously put into billboards. The result, they say, was a creative flowering of new and alternative methods – including indoor innovations such as elevator and bathroom ads – but primarily in digital media.

“The internet was the really big winner,” says Mr Oliveira. In 2007, there was already a move towards the internet, digital media and social networking marketing worldwide, but the Cidade Limpa law gave Brazilians an extra push, he says.

So advertisements have shifted from the outdoor to the indoor and mostly to the web.

Second, Brazilian companies realized that billboard ads were hardly as effective or as feasible as they were, such that even those with advertisement licenses diverted their money elsewhere.

Again from the same FT article,

Anna Freitag, marketing manager of Hewlett-Packard Brazil, says a realisation came that outdoor advertising is less effective than these newer strategies. “A billboard is media on the road. In rational purchases it means less effectiveness . . . as people are involved in so many things that it makes it difficult to execute the call to action,” she says.

“HP decided to go deeper and understand consumer behaviour – the path to purchase, and place media in this direction . . . The internet and social media are the big trends associated with point of sale presence.”…

The law is now so popular that some companies that were able through legal action to maintain some outdoor presence chose not to, so as not to be seen as flying in the face of Cidade Limpa.

And considering that Brazilians were hooked into the web, the local advertisement industry followed the money…

Again from the same FT article

It also helped that Brazilians were extremely active in social media. The country has one of the highest percentages of active Twitter users in the world and Brazilians are avid social networkers.

Lalai Luna, co-founder of Remix, a new agency specialising in digital and social media strategies, often focusing on music culture, says this opened up opportunities and cash flow for young creatives with experimental models to develop their craft.

“Companies had to find their own ways to promote products and brands on the streets,” she says. “São Paulo started having a lot more guerilla marketing [unconventional strategies, such as public stunts and viral campaigns] and it gave a lot of power to online and social media campaigns as a new way to interact with people.”

The point is that people incentives, or in this case the advertising industry's incentives, adjusts or responds to regulations.

Since consumer’s preferences in Brazil have already been shifting (even prior to the law), the outdoor ban only expedited the transitional process, thus giving the impression of the positive externality from the said regulation.

Another very important point to stress has been the radical impact of digital media to the advertisement industry.

Nevertheless Brazil’s politics have their idiosyncrasies too.

Politicians got rid of outdoor ads, but decriminalized graffiti (which for me is a good thing).

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From Untappedcities.com (image theirs too)

In March 2009, the Brazilian government passed law 706/07 which decriminalizes street art. In an amendment to a federal law that punishes the defacing of urban buildings or monuments, street art was made legal if done with the consent of the owners. As progressive of a policy as this may sound, the legislation is actually a reflection of the evolving landscape in Brazilian street art, an emerging and divergent movement in the global street art landscape. In Brazil, there is a distinction made between tagging, known as pichação, and grafite, a street art style distinctive to Brazil.

Perhaps the defining line between “street art” and “advertisement” may converge or may become a gray area.